Oncology Business Unit

  • Facing increasing complexity in the oncology landscape, a leading global pharmaceutical company recognized that its U.S. Oncology Business Unit needed to re-center on core marketing capabilities. The goal was to help experienced brand and indication leads reconnect with the strategic tools and cross-functional behaviors essential for modern commercialization.

  • Strategic Alignment via Briefings To ensure the workshop content reflected real business needs, we conducted focused briefing sessions with both internal capabilities teams and senior client stakeholders. This ensured that workshop design aligned with enterprise goals and reflected current organizational challenges.

    Custom Design and Delivery of a Capability Workshop We prepared and delivered a tailored, in-person workshop experience for U.S. Oncology marketers that:

    • Integrated enterprise frameworks with oncology-specific case studies.

    • Emphasized strategic planning, launch readiness, customer-centric thinking, and collaborative execution.

    • Provided actionable tools and peer-to-peer learning grounded in participants' own pipeline and brand responsibilities.

    Practical Facilitation with Senior Leadership Presence Multiple workshops delivered alongside Senior Leaders structured to foster interactive learning, leadership visibility, and immediate application of concepts to real brand challenges.

  • This engagement exemplified how thoughtful capability-building can serve as a catalyst for commercial transformation—arming oncology marketers with the confidence, tools, and frameworks needed to lead in complex and competitive environments.

    • Delivered a high-impact, in-person training to oncology commercial leaders that was aligned with business priorities and tailored to their unique market challenges.

    • Facilitated cross-brand dialogue and peer learning across different stages of the commercialization lifecycle.

    • Enhanced readiness of brand leads to lead in ambiguity, think more holistically, and operationalize strategy with clarity and coordination.

    • Re-engaged to deliver workshop following year.